01 · Competitor Research

Henderson Advocacy

henderson.com.au · National buyers agent led by founder Jack Henderson. Active across Sydney, Melbourne, Brisbane, Perth, Adelaide and Newcastle.
MetricData
Facebook likes1,486
Instagram followers24,300
Active Meta campaigns1
Ad formatDCO , Dynamic Creative Optimisation
Campaign windowMar 15–18, 2026 (3-day burst)

What they're running right now

Henderson is running a single campaign targeting SMSF holders with $200k+ in super. Their buyers agent and property investment services have zero paid presence in Meta right now.

Headline

Over $200k in Super? Get Jack's SMSF Blueprint

Body copy

If you have over $200k in super, this is worth reading. This free SMSF Blueprint breaks down the framework Jack Henderson personally uses with his own SMSF. Growth first. De-risking later. Income when the time is right.

CTA: Learn More → Free PDF download

Strategic gaps & opportunities


02 · Positioning

How to beat them

Henderson does
Founder-led personal brand , everything runs through "Jack's framework", "Jack's SMSF"
Only advertising SMSF/wealth angle , buyers agent is invisible in paid social
Lead magnet (free PDF) followed by a long nurture path to conversion
Our angle
Results-led proof , off-market access, client outcomes, speed. Numbers, not names.
Own the buyers agent and investment conversation in paid social right now.
Direct call booking , shorter conversion path, higher intent leads.

03 · Audience Segments

Two audiences, two conversations

1

Segment one

Already Active Investors

People who own 1+ investment properties and want to grow, optimise, or make their next acquisition. Comfortable with property, motivated by portfolio expansion and off-market access.

Key pain points

  • Struggling to find quality stock in competitive markets
  • Unsure if existing portfolio is structured for growth
  • Missing off-market deals that agents with relationships get first
  • Want to move faster and smarter on their next deal
Goal: Book a 45-min strategy call
2

Segment two

Prospective First-Time Investors

Employed, saving, interested in property investing but haven't made the leap. Overwhelmed by information, nervous about making a costly mistake on their first purchase.

Key pain points

  • Don't know which market or property type to buy first
  • Fear of overpaying or buying in the wrong location
  • Lack the network and access that experienced investors have
  • Need someone to cut through the noise with a clear starting point
Goal: Free 45-min advice session

04 · Ad Copy

Complete ad scripts

Segment 1 , Already Active Investors

4 ads
01 Portfolio Health Audit Optimise before you buy more Loss aversion + identity threat

Most investors think their portfolio is working for them. Most are wrong.

Body copy

You bought the properties. You collected the rent. You told yourself you were building wealth. But here's what most investors never find out until it's too late: A portfolio that looks healthy on paper can be bleeding equity, cash flow, and opportunity , silently, every single month. Wrong lending structure. Dead weight properties dragging down borrowing capacity. Equity sitting idle when it could be compounding. We've seen it cost investors their next property. Sometimes two. That's why we offer a free 45-minute Portfolio Health Audit , a straight-talking review of your existing properties, your structure, and exactly where you stand for your next move. No sales pitch. No spin. Just clarity on whether your portfolio is actually doing what you think it is. Spots fill fast. We open a limited number each week.
Claim your free audit →
02 Property sourced in 12 hours Social proof + speed FOMO + pattern interrupt

12 hours. That's how long it took us to find our newest client an investment property.

Body copy

He'd been looking for 6 months on his own. Watching listings drop. Missing out by hours. Paying too much or walking away frustrated. 12 hours after he signed with us, we had secured him a high-quality investment property , off-market, before a single competing buyer knew it existed. That's not luck. That's what happens when you stop searching publicly and start buying through relationships that took years to build. We currently source 83% of our client acquisitions off-market. If your next property hunt looks anything like the last one, we need to talk. Book a free 45-minute strategy call this week and find out what your search looks like with us behind it.
Book your free call →
03 3x high-potential markets 2026 Insider intel + scarcity Curiosity + exclusivity + reciprocity

The 3 markets we're quietly buying in for clients right now. We'll show you all of them , free.

Body copy

Not the suburbs everyone's talking about on the podcasts. Not the ones making headlines because they've already run. The ones our team identified 6 months ago and have been quietly accumulating in for clients , before the herd catches up. In a free 45-minute strategy call, we'll share all 3 markets with you. Why they work. What we're buying. And whether any of them make sense for where you're at in your portfolio right now. We only open a handful of these calls each week. When they're gone, they're gone. If you've got an investment property already and you're thinking about the next one, this call is worth 45 minutes of your life.
Reserve your spot →
04 Avoid $100k due diligence mistakes Loss aversion + authority Fear + specificity + social proof

The investment property looked perfect. The due diligence said otherwise. We saved our client $118,000.

Body copy

It had good numbers. Decent location. Motivated vendor. Our client was ready to sign. Then our due diligence team went to work. What they found: a structural issue the building inspection missed, an overinflated valuation by $47k, and a rental estimate the managing agent had manufactured. We walked away. Found a better property in 3 weeks. The client saved $118,000 in overpayment and avoided a property that would have cost him for years. Self-directed investors make expensive mistakes because they don't know what they don't know. Book a free 45-minute strategy call and learn the 6 due diligence checks we run on every property before our clients spend a cent , and why most investors skip them.
Book your free call →

Segment 2 , Prospective First-Time Investors

4 ads
05 3x high-potential markets 2026 Remove overwhelm + clear starting point Agitate confusion + promise clarity

Every property "expert" has a different answer. Here's the only one that matters for your first investment.

Body copy

Sydney. Brisbane. Regional. Commercial. Positive cashflow. Capital growth. You've read every article. Watched every YouTube video. Asked three people and got five different answers. And you still haven't bought anything. That's not indecision. That's what happens when you're trying to find a signal in a market full of noise. In a free 45-minute strategy call, we'll cut through all of it. We'll show you the 3 markets our team is actively buying in for clients in 2026 , and exactly what a first investment looks like in each one. By the end of the call, you'll know whether property investing makes sense for you right now. And if it does, you'll know where to start. No jargon. No overwhelm. Just a clear answer.
Get your free strategy call →
06 $6M portfolio at 26 / pure advice session Authority + zero pressure Credibility + reciprocity + trust

He built a $6M property portfolio by 26. He wants to spend 45 minutes showing you how to start.

Body copy

Not to sell you anything. Not to pitch you a service. Just to show you what a real entry into property investing looks like , from someone who was sitting exactly where you are, figured it out, and never looked back. At 26, our lead investor had a $6M portfolio. He didn't inherit it. He built it by understanding one thing most investors miss at the start: the first property is the hardest to buy. Everything else is just doing it again. This is a free 45-minute session. Pure advice. No agenda. Bring your questions, your doubts, and your numbers. Leave with a clear picture of what your first property investment could actually look like. If you've been thinking about getting into property but haven't pulled the trigger yet , this is the call that changes that.
Claim your free session →
07 Avoid $100k mistakes Protect the first purchase Loss aversion + specificity + urgency

Your first investment property is the one you can least afford to get wrong. Most people get it wrong.

Body copy

Not because they're not smart. Because the market is designed to be confusing for buyers who go in alone. Inflated valuations. Optimistic rental projections. Building inspections that miss what matters. We've watched first-time investors overpay by $40,000 to $100,000 on properties that looked fine on the surface , and spend years trying to recover from a start that should have been their biggest advantage. You only get one shot at your first investment. The equity you build here funds every purchase after it. Book a free 45-minute strategy call and learn exactly how we protect first-time investors from the 5 most expensive mistakes in today's market. One conversation. It could save you more than you make this year.
Book your free call →
08 Property sourced in 12 hours Proof it is possible Storytelling + aspiration + social proof

She wanted to buy her first investment property. She had no idea where to start. 12 hours later, it was done.

Body copy

She had the deposit sitting in savings for 14 months. Every weekend she'd research suburbs, compare yields, second-guess herself. She was ready. She just didn't know how to actually make the move. She booked a call with us on a Thursday morning. By Friday afternoon, we had identified an off-market investment property that matched her budget, her goals, and her risk appetite. She settled 6 weeks later. Her first property. Done. This is what it looks like when you stop trying to figure it all out alone and get people in your corner who do this every single day. Book a free 45-minute strategy call this week. Tell us where you're at. We'll tell you exactly what the path forward looks like.
Book your free call →